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Honey Nougat & Almond 2023

Whittaker's + Breakout Room 

The brief: To launch Whittaker’s latest innovation - the all new Honey Nougat & Almond block into the New Zealand & Australian market. Engaging Whittaker's local "Chocolate Lovers" with an visual feast they could almost taste, before tasting the real deal. 

The idea: Lifting the chocolate veil on the Whittaker’s factory, Chocolate Lovers are given a glimpse of the magical world of the latest block creation through TV and a social film – created entirely in-house at Breakout Room.

The “Delicious by Design” innovation story comes to life further through an immersive activation for industry, influencers, media and Whittaker’s Chocolate Lovers. Working with digital innovation company Satellite, viewers were catapulted into the world of Whittaker’s to experience the craft and care which goes into each block of Honey Nougat & Almond. 

 

Creative team: Myself (Creative Lead), Amber Arden (Creative Lead & GM), Conor Cameron (Director & DOP), Liv Chan (Chocolate genius & Content Producer), Breakout Room (Pre & Post Production), Satellite Digital (Activation Partners), Bonny Beatie (Photographer), Ben Lockwood (Retoucher), Robert Chapman (Designer). 

Best Awards Winner 2023 – Silver – Exhibition & Installation.

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