The brief: To extend Visa UK's Christmas campaign All they want for Christmas beyond TV, beyond London and beyond Mariah. We needed to encourage British shoppers to support their local independent High Street community this Christmas, rather than shopping online or from large chains.

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The idea: All the High Street wants for Christmas is you. But all the public could ever want for Christmas can be found on their local High Streets – it's a symbiotic relationship. So we turned a TV spot into a rallying cry (and well over 130 social assets) to support Britain's High Streets in the lead up to the holidays. 

 

Creative team: Myself (Creative), Sarah Heavens (Creative), Ryan Price (TV Creative), Will John (Creative Director)