The brief: To launch Rekorderlig Cider's new Low Sugar range to the Australian & NZ markets.

 

The concept:Rekorderlig is known for being inherently Swedish. So we showed that although the recipe had changed (for the better), Rekorderlig was still authentically Swedish through and through – playing off some typical drinking moments and making them beautifully Swedish. ​

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Creative Team: Myself (Art Director / Creative), Sarah Heavens (Copywriter / Creative), Dan Rutherford (Creative Director)