The idea: How do you get industry professionals excited premium Picky stock images, at Christmas time, with a teeny tiny budget? 

With Picky Christmas cards that is. Stock images so good, they're worthy of on-gifting. 

We created a series of beautiful, quirky and darn gorgeous Christmas cards using only Picky images. The supporting postcard encouraged people to use the cards this Christmas, spreading the Picky brand & proposition even further. Plus we turned the series into a cheeky social giveaway, prompting many requests for a purchasable Xmas Card range for 2023. 
 

Creative team: Myself (Creative Director), Billy Baxter (Design), Lauren Burton (Co-founder)

Best Awards Finalist 2023 – Self Promotion category