Insight: Humans and their homes aren’t the only living beings at risk from the destructive nature of fires. Unsafe fire practices burn native forests, destroying the homes of thousands of native birds.

 

Idea: So let’s make our native birds our spokespeople. We think the cutest victims of forest fire are the best people to encourage us to keep their homes safe.

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​Creative Team: Myself (Art Director / Creative), Hayley Marks (Copywriter / Creative), Peter Vegas & Leisa Wall (Creative Group Heads), Tony Clewett (CCO)

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Awards:

Design Institute of NZ Best Awards – Gold – Design Craft