The brief: To launch the new Mercedes Adapter plug-in, an app which adds the latest digital technology to older-model Mercedes cars. 

 

The idea: Banish Doubt with the Mercedes Me Adapter. A series of simple social videos which prove just how handy the new trace and locate functions of the Mercedes Me Adapter can be. 

 

Creative team: Myself (Art Director / Creative), Sarah Heavens (Copywriter / Creative), Andrew Gonzalez (Copywriter / Creative),