The brief: To launch HSBC Fusion – a combined banking service for small business' work and personal lives. Creating a global toolkit for Asia, North America, Central America and Europe. 

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The idea: Work is more than work for small business owners – it's their life's work. They put everything into both sides of life with business and personal blurring into one, and everything HSBC Fusion does should be understanding and celebratory of that. 

 

Creative team: Myself (Art Director / Creative), Sarah Heavens (Creative), Mark Slack (Creative Director), Kate Stanners (Global CCO)