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GSK Fenistil 2019

Free to Explore

The brief: To show how Fenistil, a popular family remedy for insect bites & stings, can actually relieve a multitude of minor skin irritations. Launching a TV and digital campaign in Russia, Germany, France and Spain. 

The idea: As Fenistil can truly be used by anyone, anytime and anyplace, you're truly free to explore. So we turned a tube of Fenistil into a symbol of care – a little tube of reassurance passed from a loved one, allowed them to explore the world uninhibited. 

 

Creative team: Myself (Art Director / Creative), Sarah Heavens (Copywriter / Creative), Lauren Dyer (Creative Director)​

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