The brief: To radically change the way OneChoice Life Insurance communicated during the Covid-19 Lockdown (instead of focusing on live-action TV spots with a funeral or death narrative). 

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The idea: When it comes to all the oopsies and whoopsies life throws our way, you need a comprehensive life insurance policy to make sure your loved ones are always cared for. We placed a light and playful twist on what could have be a morose subject during lockdown, using fun visuals and a distinctive onomatopoeia-filled TOV to bring these 60" direct response ads to life. 
 

Creative team: Myself (Art Director / Creative), Devon Wood (Copywriter / Creative), Mike Braid (Director), Eirian Chapman (Illustrator)