The brief: To communicate the 2020 General Election & Referendums to the NZ public in a clear, concise, non-biased way. 

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The idea: To give the EC mascot, Orange Guy a new lease of life, a new look, a new TOV and a new friend; Pup. The largest campaign in New Zealand for 2020, the creative spanned 11 TVCs, radio, 108 million digital impressions, social, 750 pieces of print, over 16,000 dynamic OOH placements, collateral for the 4 months leading up to the election. 
 

Creative team: Myself (Art Director / Creative), Devon Wood (Copywriter / Creative), Josh O'Neill (Designer) David Reid, Leisa Wall & Peter Vegas (Creative Directors)