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Air New Zealand 2016

Find your Fusion in Vietnam

The brief: Air New Zealand was launching a new route Ho Chi Minh City, yet New Zealander's didn't seem to know too much about it other than spring roles and the War.


The idea: We positioned Vietnam as a country of contrast – from the spicy and sweet, to the calm and chaotic, and the old and new-worlds, it truly is a diverse melting-pot, waiting for Kiwis to explore.


Creative team: Myself (Art Director / Creative), Mitchell Crowe (Copywriter / Creative), Tony Clewett (ECD)

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